Workplace Workout Marketing Materials
Our Workplace Workout member engagement programme introduces small steps to being financially smarter.
Working in partnership with you, Workplace Workout aims to motivate members to engage with their pension, improve their financial capability and confidence, show how the future matters today and help members get retirement ready. To find out more, take a look at examples of our regular always-on and small step campaigns below.
Always on campaigns
The welcome series introduces Workplace Workout to members. The campaigns drive members to take a few small steps to financial fitness and to log into PlanViewer.
Deferred member creative
Sent to existing deferred members when a scheme joins Workplace Workout
Welcome to your Fidelity Pension Workplace Workout Kick start your Fidelity Pension Workplace Workout(sent 7 days after the first welcome email)
Wake up and retirement series
The wake up and retirement series supports members as they approach and transition into retirement, providing them with tools and insights as well as information on their retirement options.
Wake up - sent when a member turns 50 and again at 55
Are you on track for retirement?(sent five years from retirement) Feel more prepared for retirement with 3 practical steps(sent two years from retirement) Ready, set, retirement(sent six months from retirement) Get to know your retirement income options(sent one month after each retirement series email)
Small step (solus) engagement campaigns
Women and Money
Our Women and Money campaign, highlights Fidelity’s research into the financial experiences and views of women internationally, with a focus on financial independence. You can download our digital banners in 3 sizes to use for your e-newsletters or intranet sites. The url for the banners to link to is: https://retirement.fidelity.co.uk/women-money/
The Inside Track
Our quarterly newsletter is designed to engage members with their pension by providing relevant insight, expert views and guidance related to current and upcoming market events, financial wellness and retirement readiness thought leadership.
Expression of wish
This campaign explains the importance of nominating and checking beneficiaries, encouraging members to do so in PlanViewer as part of a small step to take control of your pension.
- Workplace Workout small steps to taking control (sent to members who have electronic expression of wish and have no beneficiary nominated)
- Workplace Workout small steps to taking control (sent to members who have electronic expression of wish and have a beneficiary nominated more than two years ago)
Other campaign examples
Our Let’s Talk Retirement campaign aims to provide guidance and support to members approaching retirement age. The multi channel campaign looks at the changing retirement landscape and what that could mean for members’ own goals and retirement plans. The campaign signposts members to explore content and tools helping them set their goals and make flexible plans.
Downloadable communication materials
In addition, we’ve put together some internal communication materials for you to use in partnership with our Workplace Workout launch.
Below are internal communication materials that are available for you to use in partnership with our launch email and web campaigns.
- There are banner assets for your intranet and website, with two image variations and different artwork specifications - 728x90, 300x250 and 525x185. The link from the digital banners is to the campaign hub https://retirement.fidelity.co.uk/workplace-workout/
- There are a series of downloadable posters which can be used digitally, or for members who do not have access to online resources, they can be printed
If you have any questions or need additional marketing materials to support your internal communication, please contact your Fidelity Communications Consultant or Relationship Director.